Report an issue with a listing

If you are an editor, please consider logging in to identify yourself.

Current listing details

Estimating Campaign Benefits and Modeling Lift (Overheads)
In assessing the potential of data mining based marketing campaigns one needs to estimate the payoff of applying modeling to the problem of predicting behavior of some target population. We present a methodology for initial cost/benefit analysis and present surprising empirical results, based on actual business data from several domains, on achievable model accuracy.

Thank you for reporting an issue with one of our listings. Please select the nature of the problem:

The site is unresponsive or shows an error page
The site is hijacked, hacked, or parked
The site should not be listed
The site is listed in the wrong category.
The URL, title, and/or description need to be updated

We appreciate your assistance in keeping Curlie current. If you are suggesting changes to your site listing's title and/or description, please note that all update requests are subject to editor evaluation. We will not accept updates that attempt to market, promote or subjectively review your site. The title and description of our listings must adhere to our editing guidelines for describing sites, which we encourage you to read.