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This category is concerned with the social psychological study both of persuasion and of social influence. Psychogists working in these fields are interested in how social context affects the relationship between attitudes, beliefs, and behavior.

Topics related to persuasion include: attitude formation and measurement; attitude structure and organization; attitude-behavior consistency; source, audience, and message framing effects in persuasion; minority and majority group influence; and prejudice. Prominent researchers in this area include Ajzen, Asch, Cacioppo, Fazio, and Petty.

Please only submit sites concerned with persuasion and social influence inasmuch as they relate to social psychology.
Brainwashing is an indoctrination that forces people to abandon their beliefs in favor of another set of beliefs. Usually associated with military and political interrogation and religious conversion, brainwashing attempts, through prolonged stress, to break down an individual's physical and mental defenses. Brainwashing techniques range from vocal persuasion and threats to punishment, physical deprivation, mind-altering drugs, and severe physical torture. Synonyms : Mind changing – Mind control – Thought control – Indoctrination – Deprogramming
Please only submit sites concerned with brainwashing inasmuch as they relate to social psychology.