Obey-Giant is artist and skateboarder Shepard Fairey's experiment in phenomenology. It began in 1990 with the "ANDRE THE GIANT HAS A POSSE: 7'4", 520 LB" stickers. Over one million of the stickers have since been distributed worldwide. After enjoined from using the copy written name "Andre the Giant" in 1996, Fairey has been producing mock-propaganda Obey-Giant posters and stickers.
etoy is a group of artists working on the internet since 1994. The group's first and most publicized action was the "digital hijack" in 1996, in which they tricked a number of major search engines to list fake pages first for many popular search terms. About 1.5 million searchers were diverted to etoy's own hijack site. The action won etoy the 1996 Golden Nica in the internet art category at Ars Electronica.
In the Fall of 1999, etoy was the focus of a domain name dispute with online retailer eToys, Inc., who sued the artists for trademark infringement and dilution. After a preliminary injunction took etoy's site offline on November 28, 1999, support around the internet community for etoy resulted in a boycott campaign against eToys.
During a photo shoot lining students up to spell out the word "Coke", Mike Cameron wore a T-shirt with the logo of Coca-Cola competitor Pepsi, and was suspended for his "disruptive" behavior.
In response to negative media attention, the suspension was erased from Mike Cameron's record.
Sites that look like other websites at first (and second) glance, but with subversive content.
This category is for explicitly culture-jamming spoof websites, though all spoof sites are culture-jamming to some degree. Most spoof websites should go under Recreation/Humor/Parodies. Only those which deliberately attempt to trick the viewer into believing that the site is real should be included here.