Micromarketing uses information about local areas for applications such as targeting direct marketing, analysing customer loyalty, branch location, planning merchandise mix,or turnover forecasts.
The information for this analysis is usually derived from a database of lifestyle surveys and/or census demographics.
The basic principle is that people who live in similar areas will, to some degree, have similar purchasing power and spending habits. This idea allows one to build mathematical models predicting likely purchasing behaviour.
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Related categories 4
Sites 32
Providing consulting services and sales of associated technologies in consumer and business profiling, segmentation, and targeting.
The regioSelect classification allows targeting of direct marketing or analysis and comparison of geographic areas across Germany.
Demographic and market information, target marketing, marketing databases and information systems for the United Kingdom and Europe.
Direct demographic and marketing services. Generates product exposure through a grass roots understanding of local and regional communities.
Demographic reports and maps for US site selection.
Subscription service providing interactive demographic maps and reports for any level of geography in the U.S.
Editable layered PDF maps for overlaying business and marketing information including sales areas.
Provider of mapping software, demographics, lifestyle information, business demographics for targeted micromarketing.
Demographic reports for anywhere in the USA. Create a trade area interactively and select reports of demographic and market information.
A marketing analysis firm that offers services based around with customer profiling, analysing market research, and other analysis of data associated with marketing.
Credit referencing and consumer targeting for the USA and other countries
Free access to US census data for defined geographic units or circles. Links to other sites for updated (paid for) data
Location Intelligence service provider and Mapinfo partner providing GIS software and data for Belgium.
An online directory of websites intended for people interested in geodemographics, geo-spatial analysis and demographic and geographic datasets.
Provider of US Census, demographic, and GIS data products for demographic research, marketing, and market research.
Micromarketing division of one of the world's largest market research organisations.
Information on the readership and circulation areas of regional newspapers. The data section of the site gives basic demographics for any town/location in Great Britain.
Web-based Business Intelligence to allow customers to determine geographic and demographic information about their customer-base.
Local Adverts in national magazines.
Business Mapping, Geomarketing and GIS activities. MicroGIS provides a Swiss Zipcodes mapping product and demographic data sets for postcodes and commune.
Weblog about viral and online marketing written by Frederik Hermann.
[Atom]
Provider of market data and customized demographics especially for the senior living industry. Provides project feasibility consulting, demographic data, mapping and GIS, and online searchable databases.
A collection of information and links covering most questions about postcodes, addresses and marketing databases. Provides postcode formats and checking facilities together with links to associated sites.
A database of multiple retail outlets in the United Kingdom.
Provides geodemographic and geoeconomic decision-making information to direct, retail, internet and mass marketers.
London-based viral marketing agency providing creative, seeding and tracking services.
Statistics Finland provide a variety of local demographic information by either postcodes or municipality. For micromarketing services they can also provide ACORN Finland.
Processes the countries population, housing and business registers to compile information which may be used for target marketing. [Swedish/English]
A promotional services firm that builds brand awareness through targeted product sampling and high impact promotional vehicles.
Information on workshops, books, and consulting services.
Analytic-driven sales and marketing firm dedicated to helping companies identify, target, and acquire more of the right customers.
US-based organization for the viral, buzz, and word of mouth marketing industry. Events, newsletters, blogs and knowledge about word of mouth.
Micromarketing division of one of the world's largest market research organisations.
Information on the readership and circulation areas of regional newspapers. The data section of the site gives basic demographics for any town/location in Great Britain.
Provider of market data and customized demographics especially for the senior living industry. Provides project feasibility consulting, demographic data, mapping and GIS, and online searchable databases.
A database of multiple retail outlets in the United Kingdom.
London-based viral marketing agency providing creative, seeding and tracking services.
Weblog about viral and online marketing written by Frederik Hermann.
[Atom]
Provider of US Census, demographic, and GIS data products for demographic research, marketing, and market research.
The regioSelect classification allows targeting of direct marketing or analysis and comparison of geographic areas across Germany.
US-based organization for the viral, buzz, and word of mouth marketing industry. Events, newsletters, blogs and knowledge about word of mouth.
Editable layered PDF maps for overlaying business and marketing information including sales areas.
Free access to US census data for defined geographic units or circles. Links to other sites for updated (paid for) data
Direct demographic and marketing services. Generates product exposure through a grass roots understanding of local and regional communities.
Location Intelligence service provider and Mapinfo partner providing GIS software and data for Belgium.
Providing consulting services and sales of associated technologies in consumer and business profiling, segmentation, and targeting.
Statistics Finland provide a variety of local demographic information by either postcodes or municipality. For micromarketing services they can also provide ACORN Finland.
Business Mapping, Geomarketing and GIS activities. MicroGIS provides a Swiss Zipcodes mapping product and demographic data sets for postcodes and commune.
A marketing analysis firm that offers services based around with customer profiling, analysing market research, and other analysis of data associated with marketing.
A collection of information and links covering most questions about postcodes, addresses and marketing databases. Provides postcode formats and checking facilities together with links to associated sites.
Processes the countries population, housing and business registers to compile information which may be used for target marketing. [Swedish/English]
Credit referencing and consumer targeting for the USA and other countries
Demographic reports for anywhere in the USA. Create a trade area interactively and select reports of demographic and market information.
Information on workshops, books, and consulting services.
Demographic and market information, target marketing, marketing databases and information systems for the United Kingdom and Europe.
An online directory of websites intended for people interested in geodemographics, geo-spatial analysis and demographic and geographic datasets.
A promotional services firm that builds brand awareness through targeted product sampling and high impact promotional vehicles.
Analytic-driven sales and marketing firm dedicated to helping companies identify, target, and acquire more of the right customers.
Demographic reports and maps for US site selection.
Provider of mapping software, demographics, lifestyle information, business demographics for targeted micromarketing.
Web-based Business Intelligence to allow customers to determine geographic and demographic information about their customer-base.
Local Adverts in national magazines.
Subscription service providing interactive demographic maps and reports for any level of geography in the U.S.
Provides geodemographic and geoeconomic decision-making information to direct, retail, internet and mass marketers.
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