Ezula.com makes a plugin for Microsoft Internet Explorer that replaces text within web pages with links to advertisers' sites. Many webmasters have objected to links specifically featuring their competitors; others have more general objections based on the perceived integrity of their work after it has been infiltrated by links which they have not reviewed, or have reviewed and disapproved.
More information
More information
Sites 6
Information to help users and webmasters identify when Top Text is installed.
Provides script to disable Top Text and Surf+. Documents source code alterations made by these programs.
Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad insertion. Also discusses Top Text and the effort against it.
(August 27, 2001)
Article describing the financial arrangements, briefly mentioning the controversy.
(August 02, 2001)
Web owners upset by changed content; describes an "opt-out" procedure.
(July 31, 2001)
San Francisco Chronicle: mentions concerns about the ethics of covert advertising, and commercial firms outraged by links to competitors' sites.
(July 30, 2001)
Provides script to disable Top Text and Surf+. Documents source code alterations made by these programs.
Information to help users and webmasters identify when Top Text is installed.
Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad insertion. Also discusses Top Text and the effort against it.
(August 27, 2001)
Article describing the financial arrangements, briefly mentioning the controversy.
(August 02, 2001)
Web owners upset by changed content; describes an "opt-out" procedure.
(July 31, 2001)
San Francisco Chronicle: mentions concerns about the ethics of covert advertising, and commercial firms outraged by links to competitors' sites.
(July 30, 2001)
Last update:
May 11, 2023 at 5:35:16 UTC
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- Recently edited by cherel
- Recently edited by cherel