This category is about the internet advertising firm whose technique of obscuring advertising on websites with its own advertisements has aroused opposition from webmasters.
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Sites 8
Research that uses reverse engineering techniques to learn more about how Gator targets sites. Includes a utility allowing users to determine this information for a given Web site.
Report on Gator's pop-up downloads, followed by reader discussion of this and other tactics used by Gator.
By Ben Edelman. Analysis and criticism of Claria's end user license agreement (EULA).
(November 29, 2004)
Article revealing that Overture Services has signed a three-year deal with Gator to display its sponsored search listings on pages that pop under those of rival and partner web sites.
(April 04, 2003)
Gator has turned to what it calls "one-click opt-install." In place of a pop-up advertisement, landing on a partner site pops up a prompt to download the software.
(April 08, 2002)
Asserts that Gator's legal battle over its "guerilla warfare" marketing tactics is bringing it free publicity and advertising for its program.
(August 29, 2001)
Lawsuit against the Interactive Advertising Bureau alleging libel is designed to secure Gator's right to sell ads on third party web sites.
(August 28, 2001)
Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad insertion. Also discusses Top Text and the effort against it.
(August 27, 2001)
Report on Gator's pop-up downloads, followed by reader discussion of this and other tactics used by Gator.
Research that uses reverse engineering techniques to learn more about how Gator targets sites. Includes a utility allowing users to determine this information for a given Web site.
By Ben Edelman. Analysis and criticism of Claria's end user license agreement (EULA).
(November 29, 2004)
Article revealing that Overture Services has signed a three-year deal with Gator to display its sponsored search listings on pages that pop under those of rival and partner web sites.
(April 04, 2003)
Gator has turned to what it calls "one-click opt-install." In place of a pop-up advertisement, landing on a partner site pops up a prompt to download the software.
(April 08, 2002)
Asserts that Gator's legal battle over its "guerilla warfare" marketing tactics is bringing it free publicity and advertising for its program.
(August 29, 2001)
Lawsuit against the Interactive Advertising Bureau alleging libel is designed to secure Gator's right to sell ads on third party web sites.
(August 28, 2001)
Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad insertion. Also discusses Top Text and the effort against it.
(August 27, 2001)
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Regional: North America: United States: South Dakota: Localities: S: Sioux Falls: Society and Culture
- Recently edited by cherel
- Recently edited by cherel